Foreward by Dan Kelly MBA DipMC – Executive Director – BNI Norfolk Ltd
“The first thing that impressed me about this book is the credentials of the author.
Thomas’s experiences absolutely qualify him to write this book.
His motivation to assist local businesses resonates with the aims of my company BNI and me personally.
The simple yet fundamental to online search advice offered by this book comes at you like a high speed train.
Thomas is on a mission to help local business owners use what is readily available to them, with or without a website.
I commend both him and this book to you.”
Printed Copies Available in May 2017 Priced at £9.99
Table of Contents
About the Author
Search Engine Optimisation versus Local Search
What is local search?
What is Local Search marketing?
What are the benefits of Local SO?
What types of businesses can use Local SO?
Do businesses need to use Local SO when all of their customers are close by?
What is NAP and why is it important?
What is a Local Listing?
What is the most important thing businesses can do to improve their Local SO efforts?
What are other strategies a business can employ to increase their Local SO results?
Is there anything that can negatively affect a business’s Local SO results?
Why does tagging photos help with Local SO?
Is Local SO a one-time project?
Can a business rank in a city where they are not located?
How does Local SO work with businesses that have more than one location?
What happens if I move my business to a new location?
What are the benefits and pitfalls of Online Reviews?
How can I build a strong Online Reputation?
How long will it take to see results from Local SO efforts?
How can I measure success?
How much do Local SO services cost?
What is a SaaS?
What has changed in Local SO?
What is Page Ranking?
Why do search engine rankings change so frequently?
What are Keywords?
What is Structured Data and should it be used?
Why does my business deserve to hold the top spot in the search engines?