To turn existing customers into loyal customers, you need to build community around your business and keep your services front of mind. Build community first, monetise second.
Building community has always been an essential part of local business success and, very often, local businesses become the focal point of local communities. Today’s consumers are digital and this offers new opportunities for local businesses. In fact, with everyone connected through channels such as social media, it has never been easier to generate and serve a community.
Just as each business is unique, every customer is also unique and will therefore be attracted to a product or service in different ways and for different reasons. These different consumers often display similar behaviours and therefore can be divided in to groups. A simple example of this could be a restaurant may choose to segment between men and women and target men with images of protein heavy dishes whereas possibly images of lighter menu options could be more effective with women. We work closely with our customers to understand their customers and work backwards from there.
Collecting and Using Feedback
Wouldn’t it be great if your customers just simply told you what to do so that they would buy more from you? And also, wouldn’t it be great if rather than you telling new customers how great your product or service is, you simply got existing customers to tell them for you? That is the power of reviews and our software leverages reviews to the max! It helps you collect more reviews, automatically shares positive remarks across your digital community and crucially recognises negative remarks so you can keep it private and act upon it. Through this service, you attract more new business, increase loyalty of existing customers, improve your service offerings and turn a leaving customer into a returning one.