MyLocal works with website designers to help businesses to be found online often referred to as Search Engine Optimisation (SEO) services. Most of the work that we do is “off-site” which is why we work with our clients’ webmasters who undertake any recommended “on-site” changes. The combination of on-site and off-site is very powerful because it provides more signals to the search engines.
We wrote the book “Local Search Optimisation” and are updating it in the Local SEO section of this site. There you can find the updated text from the original chapters and some extra chapters where relevant.
You can learn the difference between SEO and Local SEO. Local SEO is often overlooked by web designers because it works even if you don’t have a website!