How can I measure success?

How can I measure success?

It is as well to establish how you are going to measure success before spending money on any marketing campaign. This applies whether it is TV, postal mailshot, email marketing social media or SEO. This series focuses on Local SEO so we will look at the metrics that could be measured.

How long will it take to see Local SEO results?

How long will it take to see Local SEO results?

What do we mean by “rank number one”. This means that when someone is searching for the main category used on your Google My Business listing in your area, your business appears in the first position. It is possible to rank number one for multiple categories (or keywords) and the more a business ranks for the better it is performing in Local SEO. To use a phrase from Warren Buffet, the business has a stronger moat.

How can I build a strong Online Reputation?

How can I build a strong Online Reputation?

Having a strong online reputation is a very good way to win more customers as it has a wider reach than “word of mouth” recommendations. It is, therefore, a good idea to draw attention to any reviews that exist, especially good ones. This can be done by placing some of them on your website but they carry much more credibility if they are on trusted 3rd party sites.